Work Portfolio
Selected programs across government, aviation, AI, and tourism in the GCC.
HUMAIN Chat App
Excited to share a groundbreaking achievement that aligns perfectly with SaudiVision2030 ! The launch of HUMAINChat, the first Arabic Large Language Model (LLM) app, developed in Saudi Arabia, by Saudis, and designed for global accessibility. 🚀
HUMAIN Chat represents a significant step forward in leveraging AI to unlock economic opportunities and empower Arabic speakers worldwide. As CEO Tareq Amin stated, 'this is the beginning of a larger journey to accelerate innovation in the Kingdom and beyond...'
AlUla. Always, and in all ways, revitalising
AlUla, a gateway to over 200,000 years of human history, beckons explorers with tales of ancient civilisations woven deep into its fabric. Welcome to AlUla, a fertile oasis that has been a sanctuary for those seeking respite and revitalisation. You’re invited to discover her ancient wonders and experience her modern marvels in an enduring luxury and splendour.
Mother’s Day
To connect with all women on mother’s day, Shams produced a TVC in Riyadh, KSA in support of the overall campaign message which was later published on Mother’ day on social media & promoted throughout for mass awareness campaign awareness #انت_الكل_في_الكل
Case Studies
Work done with Vinelab Influencer Marketing Agency ©
Uber Lebanon
Increase its brand equity to gain a share of the local market. Raise consideration levels towards Uber as a main transportation option among the Lebanese. Generate and execute the entire campaign concept with a focus on digital communication and influencers in specific. Position Uber as socially aware, local, caring and humane while also, positioning its partner drivers as empathetic with the rider.
Product Launch
Work done with Dice Marketing and Advertising Agency©
realme Saudi
Realme is a Shenzhen-based Chinese smartphone manufacturer establishing itself as a smartphone brand offering devices with both a strong performance and a trendy design in the broad context of e-commerce. The brand was officially established on May 4, 2018 and started expanding through Far east Asia, GCC and MENA region. In February 2019, realme launched in Riyadh, KSA on Souq.com. A full on Digital marketing campaign was launched along with influencer support in order to increase brand awareness and online sales; realme X2Pro was sold out in 3 minutes.
These are some of the content that started from a creative idea to execution by myself, the creative director/designer team with my support and or leadership.
Disclaimer Some of the work above are the property of my current/previous employer