Work Portfolio
Amazing clients & team members have allowed me to be involved, work & co-manage outstanding campaigns, social media posts and production content that can be seen on the clients social media pages, outdoor campaigns and TV. Below are some of the talented work accomplished with colleagues, ad agencies and other professionals.
Production
Work done with Republique’ Creative Agency©
Future Reina
Future Reina is a campaign done for the Children’s Cancer Center in Lebanon that tells the story of 8-year old cancer patient Reina. Through Artificial Intelligence, we were able to give a glimpse into Reina’s bright future; through people’s support CCCL can make sure she lives to see it #FutureReina
Mother’s Day
To connect with all women on mother’s day, Shams produced a TVC in Riyadh, KSA in support of the overall campaign message which was later published on Mother’ day on social media & promoted throughout for mass awareness campaign awareness #انت_الكل_في_الكل
Case Studies
Work done with Vinelab Influencer Marketing Agency©
Unilever Food Solutions
A content solution that would place UFS at the forefront of the social conversation across the community of food professionals in the GCC, Egypt, Sri Lanka and Pakistan. Bring to like the UFS core proposition of “Chefs supporting chefs” in a manner that would enable the creation and multiplication of meaningful content through entertainment and education.
Uber Lebanon
Increase its brand equity to gain a share of the local market. Raise consideration levels towards Uber as a main transportation option among the Lebanese. Generate and execute the entire campaign concept with a focus on digital communication and influencers in specific. Position Uber as socially aware, local, caring and humane while also, positioning its partner drivers as empathetic with the rider.
Product Launch
Work done with Dice Marketing and Advertising Agency©
realme Saudi
Realme is a Shenzhen-based Chinese smartphone manufacturer establishing itself as a smartphone brand offering devices with both a strong performance and a trendy design in the broad context of e-commerce. The brand was officially established on May 4, 2018 and started expanding through Far east Asia, GCC and MENA region. In February 2019, realme launched in Riyadh, KSA on Souq.com. A full on Digital marketing campaign was launched along with influencer support in order to increase brand awareness and online sales; realme X2Pro was sold out in 3 minutes.
These are some of the content that started from a creative idea to execution by myself, the creative director/designer team with my support and or leadership.
Disclaimer Some of the work above are the property of my current/previous employer